Enlightened: The (Final Summer) Scoop on a Healthful Ice Cream Product

Throughout my college years, I’d often make a run to the grocery store with my study buddy for a pint of ice cream. Never mind that we’d been studying for a nutrition exam :(One one occasion, would you believe the silly girl asked, “Are you going to save the rest for later?”
Ha. With a shake of my head, I plucked off the lid and got to scooping until I’d hit the bottom. After the fact, I took a peek at the label. Shock! Horrors! I’d consumed 720 and 36 grams of fat later. If you ask me, a key ingredient was missing on the label: GUILT. And, seriously, who could focus on their studies after that? But what other palatable, pint-sized alternative did I have in the early 80’s? Nada.
To finish up the summer of 2017, this month’s ice cream feature is called Enlightened. https://www.eatenlightened.com/pages/about-us-1. Their tag line is “the good-for-you ice cream”. The owner, Michael Shoretz, runs Enlightened through his Beyond Better Foods, L.L.C. Initially, he set out to create a healthful alternative to people’s favorite and familiar ice cream bars. In 2013, his company manufactured several Enlightened varieties that have found their way to retail grocery stores. With an admirable nutrition profile of high protein, low fat and sugar, the bars performed well, so the company decided to manufacture pints of ice cream. Yay!
With anywhere from a mere 60 to 100 calories/serving (1/2 cup) and 21 pretty awesome flavors to choose from (https://www.eatenlightened.com/collections/ice-cream-pints), the entire pint (2 cups) can be consumed in its entirety without the guilt. I don’t know about you, but thinking back to my college years, this makes me sMiLe 🙂
Enlightened believes that all of their ice cream bars, pints, and snacks should make you feel as good as they taste. “The ice cream isn’t just “better”, it’s actually good for you.” https://www.nytimes.com/2015/03/05/business/smallbusiness/ice-cream-as-health-food-this-bar-comes-close.html
Enlightened has simply taken familiar favorites and, well, “enlightened” them, with significantly less fat and sugar, while also enriching with fiber and almost twice the protein.
But hold up a minute. How can something with such an impressive nutrition profile be palatable? Would a girl be better off eating unflavored, shaved ice? Is this some kind of joke? Boasting over $14 million in consumer sales in 2014, clearly Enlightened hasn’t sacrificed taste in its effort to up the nutritional value.
Where to find a precious pint?
The company is making a push to get Enlightened into all the regional grocery store chains. You’ll need to search the web to find if a local retailer carries any of the products. If so, keep at least a $5 on hand because, like its competitors, (Halo Top, June, https://polishedconferenceministries.wordpress.com/2017/06/02/the-scoop-on-healthful-ice-cream/ and Arctic Zero, July, https://polishedconferenceministries.wordpress.com/2017/07/07/the-scoop-on-healthful-ice-cream-part-2-of-3/), this delicious indulgence ain’t cheap either.
Contact info:
Mary Albers Felkins, author of inspirational romance, creator of happily ever afters
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